The Hitchiker’s Guide to the Galaxy defines the marketing division of the Sirius Cybernetics Corporation as “a bunch of mindless jerks who’ll be the first against the wall when the revolution comes,”
Curiously enough, an edition of the Encyclopaedia Galactica that had the good fortune to fall through a time warp from a thousand years in the future defined the marketing division of the Sirius Cybernetics Corporation as “a bunch of mindless jerks who were the first against the wall when the revolution came.”
Curiously enough, I’d happily expand that to include anyone professionally in employed in either sales or marketing, so don’t worry if you read this and you’re just an honest soul trying to let interested people know about your business, or striving to make it just a little bit better by listening to your customers.
This is directed squarely at the scum of the industry, who have nothing better to do than bombard me with advertising and propaganda aimed at converting me from buying one brand or another to theirs, and employing whatever brainwashing or other psychological tools they can, legally or otherwise, to try and manipulate my thinking.
Today was a classic example of a nice day ruined by them. F1 coverage endlessly punctuated by ad breaks. Bad enough in principle, but made all the worse by being punctuated by a programme credit, a sponsor’s credit, and stupid promo featuring a chicken making supposedly humorous remarks while working in a call centre – TWICE IN EVERY AD BREAK! The only good thing now is that the race commentator’s intonation changes immediately prior to each break, so at least the volume can be muted before the tripe starts.
Same problem next with coverage of the Touring Cars, only this time we get treated to the start of the progamme, which lasts for only a few minutes, long enough for its own advert in the form of the intro credits and “Hello, we’re the lucky overpaid celebrity presenters, worship us”, and already we’re off into the first ad break before we’ve had enough programme to realise its stopped before it’s even started!