BTCC still on ITV – unfortunately
Seeing the F1 coverage return to the BBC last week was an event not fully appreciated until coverage of the BTCC (British Touring Car Championship) returned his week with the season opening at Brands Hatch.
The low quality showed up almost immediately with a cheap shot at F1 and the BBC when the commentator opened with reference to the races not being settled in the wind tunnel or international court.
Having had two F1 racces without the irritating distractions that the commercialised BTCC coverage suffers, it was a painful start that began almost immediately with a hard hitting musical score with a heavy beat. This is usually played too loud, drowning out commentary, and played too often. I like my music hard and loud – just not all the time and attached to everything I’m trying to hear.
Next up was the driver worship, and the endless posing and posturing of the privileged few gets a bit much, as their faces are pushed into arty intro shots at every opportunity during the opening title sequences. If you saw it once it wouldn’t be too bad, but repeated race after race it begins to make you feel sick.
Did I mention the music yet? Hammered in on each ad break as well.
Did I mention the ad breaks?
Bad enough at the best of times, every break begins and ends with a sponsor tag. Apparently some genius (presumably a highly paid consultant) thinks these are made more effective by making them “interesting” with a little animation or story of some sort. Well, that may be true (emphasis on ‘may’) it only applies once or twice, and by the end of an afternoon when these are repeated time after time after time… then they are just deeply irritating.
I don’t even know what they advertise or plug, but whatever it is, I will go to whatever lengths I have to avoid it, and go to a competing product – if I ever need whatever it is.
Don’t know how the racing went, there didn’t seem to be any time for it in between the titles, adverts, music, adverts, sponsor tags, adverts, driver whorship sessions, adverts…
Yup, ok, I’m only kidding. They did cover some of the racing, and even did it without music – the commentators could do with tranquilisers on occasion though.