If you knew me, you’d know the utter scorn and contempt I hold for “designers” and “designer labels” – as distinct from real designers, people who creates plan to be used in making something (such as buildings). Their “design” has nothing to do with real design, other than the design of a plan to fleece the weak-minded out of their money by brain-washing, or rather conning, them into believing that some piece of worthless tat actually gains some sort of almost priceless status because it has a “name” stuck onto it.
A worthless piece of clothing stitched together by the bleeding fingers of a child in India, grateful for the few pennies they are given for spending the daylight hours of their childhood assembling, is sold for hundreds or even thousands by a big name company fronted by lawyers who plead ignorance of these events on their behalf.
I won’t be seen dead in anything with a label on it, and if I pick something up in a sale, will happily sit an pick out the stitching, or obscure it some way if it is bonded on in some way.
The last piece of rubbish I picked up for a few pennies in a sale was clearly labelled by someone who had been playing in the Magic Mushroom Field, and the crazy label content is worth quoting here, before I throw the labels in the bin. I think the original came from some delusional copywriter employed by Tesco, if I’ve identified the brand correctly.
This was written on a lightweight jacket, and quite what it has to do with a piece of cheap clothing is beyond me, as is the mentality of the Sales & Marketing (and “designer” loony) that thought it added any value to the thing:
(I might add that the spelling of their as there below is as per the label, not my mistyping.)
A & H
by Angels & Heroes
ANCIENT MYTHS AND LEGENDS TELL OF ANGELS AND HEROES
PEOPLE WHO STOOD APART. ADMIRED AND WORSHIPPED
FOR THERE STRENGTH, COURAGE AND VIRTUES
PEOPLE FAVOURED BY THE GODS
THE AGE OF MYTHS IS NOT DEAD YOU TOO ARE COMPLETELY UNIQUE
YOU TOO CAN STAND APART
CELEBRATE YOUR INDIVIDUALITY WITH CREATIVE HAND FINISHING
AND CLOSE ATTENTION TO DETAILS. NO TWO A AND H
GARMENTS ARE EVER EXACTLY THE SAME
What a pity that their “CLOSE ATTENTION TO DETAIL” doesn’t extend to spellchecking their own wording on their own labelling.
It makes you wonder if they also made a mess of the last line, and actually meant to refer to their garments being unique, rather then the wearers, and should have said:
EVERY ONE’S UNIQUE
I’d just like to know what ancient myths, legends, angels, heroes, and gods have got to do with a lightweight, summer, leisure jacket.